Singapore, gateway to the Southeast Asian market… read more


“Presently, trade-shows across Asia are either canceling or being postponed. Break Events Group wishes to make TastyWines a secure export investment for this troubled year. On a human scale, TastyWines is easier to manage, and is more flexible than a largescale trade-show, ensuring that you meet buyers throughout this difficult year. TastyWines are more secure investment (no booths, simplified logistics, sampling is taken care of…) and offer, among other things, pre-registrations without deposit. Break Events Group secures your participation on the dates of your choice. “

Olivier Darras, Associate Director of Break Events Group

Experience TastyWines Meetings. Two days of business meetings organized in advance to guarantee targeted and qualitative meetings.
The Asian market is a high-rotation market with an increasingly demanding consumer whose expectations are changing rapidly. Our events, in the format of business conventions and roadshows, are complementary to traditional shows. They allow you, thanks to a strict selection of professionals in the wine sector and an organisation as close as possible to the buyer, an easy and more qualitative first contact to develop your business, your visibility and understand the expectations of this clientele. With our network and our presence on the ground, we bring together wine professionals: importers, distributors and all prescribers (media, sommeliers, hotel and restaurant managers, etc.). We have established a relationship of trust with them and we are continuing our development by welcoming more and more producers and importers from around the world. Through the success of our events, we are consolidating a strong portfolio of businesses across the Asia-Pacific. Our events are part of a collaborative approach to enhancing a wine, a region, a country and a know-how on the international market.


  Singapore is an island city-state off the coast of southern Malaysia. This global financial centre has a tropical climate and a multicultural population. Singapore does not produce wine but consumes more and more wine. With a population of 5.8 million in 2018, Singapore is a relatively small but growing market, which is also the most mature in Southeast Asia. Thanks to its modern infrastructure and strategic position, Singapore plays a logistics and distribution platform, with an estimated re-export level of more than 50% for wine and more than 75% for spirits.

Sources: Export Enterprises SA, June 2019.